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Why I Created Luxe Life Tahiti

  • Writer: Heivanui Wong
    Heivanui Wong
  • Feb 3
  • 2 min read
— A Homecoming of the Soul

“Sometimes, the place you leave is the place you’re meant to return to — not as you were, but as the woman you’ve become.”
Heivanui Wong returns to her homeland — reflecting on legacy, culture, and the future of Luxe Life Tahiti.
Heivanui Wong returns to her homeland — reflecting on legacy, culture, and the future of Luxe Life Tahiti.

I was born in Tahiti — raised in its rhythm, shaped by its beauty, and surrounded by its unspoken strength. When I left for university at just 18, I didn’t realize how deeply the islands would remain inside me.

For years, I traveled the world. I lived, created, explored. I became many things — a seeker, a storyteller, a dreamer with a suitcase and a camera.

But lately, something deeper has been stirring.

Now in my 50s, I feel the call — not just to return home, but to reclaim it. Not just for myself, but for those who’ve lived in the shadow of paradise… for the culture, the people, the soul of Tahiti that the world still doesn’t fully see.


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“Luxe Life Tahiti is my offering — a bridge between worlds.”

It’s a private social club, yes — but more than that, it’s a movement. A soft revolution wrapped in beauty, rooted in purpose. A space where Polynesian elegance is elevated, where indigenous voices are honored, where the richness of Tahiti’s spirit is not only shared — but celebrated.

And through the Tahiti Film Society, which I co-founded with Geoff Gifkins, and the Tahiti International Film Festival, we are planting something that will last — a cultural home for our stories, told in our voices, in our way.

🌺This is just the beginning.


Heivanui W.


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Luxe Life Tahiti isn’t just a brand — it’s a return to roots, and a future reimagined. Co-founded by Heivanui Wong and Geoff Gifkins, the Tahiti Film Society and Tahiti International Film Festival are cornerstones of this cultural movement. Join the collective. Be part of the story.


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